SISU IS THE FINNISH CONCEPT THAT REFERS TO EXTRAORDINARY DETERMINATION, COURAGE, AND RESOLUTENESS IN THE FACE OF EXTREME ADVERSITY.
OUR RACING SPIRITS UNITE US TO ENABLE HUMAN CONNECTION AND ATHLETIC PERFORMANCE IN DIGITAL RACING WORLDS.
OUR VISION
To be one of the leading community led esports brands globally.
EVERY JOURNEY HAS A BEGINNING
SISU Racing was formally established in August 2021, when four founding members united to race WTRL's Team Time Trial #123.
OUR OBJECTIVE
To create a ‘race team’ experience that is fun and rewarding and originate race series that add value to the broader Zwift racing calendar.
OUR UNIQUENESS
The SISU spirit in which we race and how we celebrate the uniqueness of each other to inspire brilliance, inclusion, connection, belonging, and growth.
WHY SISU RACING?
Adversities are a natural part of the human experience. What is it that enables us to persevere to reach our goals? The Nordic country of Finland has a cultural construct known as SISU. It is used to describe the enigmatic power that enables individuals to push through unbearable challenges, climb new peaks, and have the courage to try things that seem beyond their limits.
SISU REFERS TO EXTRAORDINARY DETERMINATION, COURAGE, AND RESOLUTENESS IN THE FACE OF EXTREME ADVERSITY.
At the core of SISU is a positive mindset that is self-confident and having belief in oneself. At its deepest level it is about awakening potential. It is about seeing into what we might be, beyond our limitations, and redefining our boundaries.
IF YOU CAN DREAM IT, YOU CAN CHASE IT WITH SISU.
CODE OF CONDUCT
The SISU Racing Code of Conduct (Code) outlines the standards of behaviour expected of all Riders and Participants. In addition, it provides guidelines to safeguard personal information in online activities. It is the responsibility of all Participants to uphold this Code.
THE SISU SPIRIT!
The SISU spirit empowers individuals to trust in their abilities and take steps forward even when instinct and avoidance of pain tell them to stop. SISU fosters indomitable courage to strive for aspirational goals.
This emphasis balances out brutal determination and discourages unhealthy stubbornness. It allows individuals to enjoy the challenge and take satisfaction from effort, irrespective of the result.
If you dare to reach for the stars, take your team with you, and have fun while you strive, SISU is what you have inside you.
We believe that every rider has the potential to be smarter, faster, and stronger; to reach new levels of capability; and to be enriched by the strength of the team.
SISU riders have many dreams; to lead a TTT, win an eTour, be a GC contender, place in the top half of the field, and more! Whether you are an A or a D grade rider, come pursue your dreams with us! There is a SISU team waiting for you.
