SISU IS THE FINNISH CONCEPT THAT REFERS TO EXTRAORDINARY DETERMINATION, COURAGE, AND RESOLUTENESS IN THE FACE OF EXTREME ADVERSITY.
OUR RACING SPIRITS UNITE US TO ENABLE HUMAN CONNECTION AND ATHLETIC PERFORMANCE IN DIGITAL RACING WORLDS.
OUR VISION
To be one of the leading community led esports brands globally.
EVERY JOURNEY HAS A BEGINNING
SISU Racing was formally established in August 2021, when four founding members united to race WTRL's Team Time Trial #123.
OUR OBJECTIVE
To create a ‘race team’ experience that is fun and rewarding and originate race series that add value to the broader Zwift racing calendar.
OUR UNIQUENESS
The SISU spirit in which we race and how we celebrate the uniqueness of each other to inspire brilliance, inclusion, connection, belonging, and growth.
WHY SISU RACING?
Adversities are a natural part of the human experience. What is it that enables us to persevere to reach our goals? The Nordic country of Finland has a cultural construct known as SISU. It is used to describe the enigmatic power that enables individuals to push through unbearable challenges, climb new peaks, and have the courage to try things that seem beyond their limits.
SISU REFERS TO EXTRAORDINARY DETERMINATION, COURAGE, AND RESOLUTENESS IN THE FACE OF EXTREME ADVERSITY.
At the core of SISU is a positive mindset that is self-confident and having belief in oneself. At its deepest level it is about awakening potential. It is about seeing into what we might be, beyond our limitations, and redefining our boundaries.
IF YOU CAN DREAM IT, YOU CAN CHASE IT WITH SISU.
CODE OF CONDUCT
The SISU Racing Code of Conduct (Code) outlines the standards of behaviour expected of all Riders and Participants. In addition, it provides guidelines to safeguard personal information in online activities. It is the responsibility of all Participants to uphold this Code.
THE SISU SPIRIT!
The SISU spirit empowers individuals to trust in their abilities and take steps forward even when instinct and avoidance of pain tell them to stop. SISU fosters indomitable courage to strive for aspirational goals.
This emphasis balances out brutal determination and discourages unhealthy stubbornness. It allows individuals to enjoy the challenge and take satisfaction from effort, irrespective of the result.
If you dare to reach for the stars, take your team with you, and have fun while you strive, SISU is what you have inside you.
We believe that every rider has the potential to be smarter, faster, and stronger; to reach new levels of capability; and to be enriched by the strength of the team.
SISU riders have many dreams; to lead a TTT, win an eTour, be a GC contender, place in the top half of the field, and more! Whether you are an A or a D grade rider, come pursue your dreams with us! There is a SISU team waiting for you.
MULTI PLATFORM
SISU Racing has announced a new partnership with Training Peaks Virtual (following the
Training Peaks acquisition of IndiVelo). The decision to expand SISU Racing into a new
platform provides SISU Racing members with a more complete offering.
ZWIFT has a strategic direction in eSports focusing on a social competition mindset aimed at
fun in a gamified virtual world. The future of ZWIFT will continue to focus on community and
social interaction through group rides and events – it is the social platform.
The new Training Peaks Virtual is a build on the TP objective of supporting the Athlete: Any
Athlete, Any Goal, Any Level – Evolved training for the ever-evolving Athlete. With proprietary
real-world physics including drafting, cornering, braking and line choice, supported by TP
leading Riding Data and Training Analytics – it is the training platform.
Both these environments complement each other and help SISU Racing create value for
members and offer choices depending on a person’s mindset.
SISU Racing and Zwift is about tapping into the communal energy of cycling with others, using
camaraderie and friendly rivalry to fuel inner resolve and joy in the ride:
Resilience through Connection: Riding with friends and engaging in friendly
competition helps cyclists draw strength from each other. The sisu in social competition
lies in embracing the group’s support to push past personal limits.
Courage to Challenge: A social mindset encourages pushing yourself to match or
outpace friends on climbs, sprints, or sections of a ride. This is about finding courage in
community, knowing that you are challenged and celebrated by those around you.
Unyielding Drive with Flexibility: Social rides bring intensity and spontaneity. Unlike
structured workouts, social competition emphasizes resilience in an unpredictable,
dynamic setting. Cyclists find their grit in adjusting to the group’s flow, not always
knowing when the pace will quicken or ease.
Joyful Grit: Sisu in social competition embraces the joy of cycling with others. This
mindset is about resilience through joy and playfulness, pushing hard but with a light
heart. Fitness gains are secondary; it’s about building grit and determination within a fun,
supportive environment.
SISU Racing and Training Peaks Virtual is about the personal journey of grit, self-discipline, and
an unwavering commitment to improvement:
Enduring Grit for Progress: Training requires consistent, sometimes gruelling,
efforts—often in solitude. Here, SISU is about resilience in the face of a structured plan,
pushing through discomfort and maintaining focus on long-term goals, even when the
process feels challenging. Data matters more than the win or the thumbs up.
Commitment to a Purpose: A training mindset demands courage to stay on course,
even when it means riding alone or at a slower pace than a group might. SISU here is
about keeping faith in the process, trusting that each workout is a step toward something
greater.
Controlled Resilience: The training mindset involves disciplined grit, with structured
efforts that target specific physical adaptations. SISU in training is about accepting that
progress takes time, staying resolute, and trusting in small, incremental gains.
Self-Reliance and Reflection: While a social mindset draws strength from others,
training with sisu involves resilience born of self-reflection, self-reliance, and the courage
to face personal challenges head-on. Cyclists stay deeply in tune with their inner drive,
aware of the incremental progress that builds true strength.
SISU Racing in Both Mindsets
Combining both mindsets creates a well-rounded approach both socially and individually. Social
rides harness community support and friendly competition to keep morale high, while training
builds internal resilience and dedication to progress.
Together, we believe, they honour the full scope of SISU Racing: the courage to endure
challenges, whether alone or with others, and the joy in persevering with a determined spirit, no
matter the challenge.
